SYNCOPATE: ELECTRONIC JAZZ FESTIVAL BRANDING
PROJECT TYPE
FESTIVAL BRANDING
SCOPE
BRANDING
LOGO DESIGN
ENVIRONMENTAL DESIGN
WEB DESIGN
INSTRUCTOR
SOONDUK KREBS
Feel the rhythm as the worlds of jazz and house music collide in perfect harmony. From live improvisations to deep, rhythmic beats, every moment is crafted to keep you moving and grooving. At Syncopate Festival, tradition and innovation sync in ways you’ve never experienced before, culminating in a one-of-a-kind weekend for all rhythm enthusiasts.
Get ready to experience electrifying performances from headliners like Thundercat, Berlioz, St. Germain, and many more artists redefining the boundaries of music. Live the experience with a number of immersive activities and take it home with our sleek and bold merchandise.
PROCESS
Based on the emerging genre of electronic and house jazz music, this festival brand system strikes a balance between the euphoric world of electronic music — abstract shapes, hazy gradients, and synth-like waves — and the rhythmic world of jazz music — whimsical lines, soothing colors, and playful type. The system was extended to physical advertising, merchandise, and a website where attendees could extend their experience with the event
