TYLER CREATE 2025 EVENT BRAND
PROJECT TYPE
EVENT BRANDING
SCOPE
BRANDING
LOGO DESIGN
ANIMATION
WEB DESIGN
SOCIAL MEDIA DESIGN
COLLABORATORS
AMY VO
OLIVIA CARBONE
RASHID BLACK-JENKINS
PAIGE ZEIGLER
NOELIA DE LA ROSA
INSTRUCTOR
Every year, the Design and Illustration department of Tyler School of Art & Architecture hosts a celebratory virtual portfolio review for its graduating MFA and BFA students. This event highlights the outstanding work of our graduating class while providing students with the opportunity to connect with industry professionals, refine their pitching skills, and gain valuable career insights. Together, a dedicated group of designers and I collaborated to create a new and unique brand identity for the 2025 event, crafting a brand that “Showcased Authenticity”, like the work of our graduating designers.
PROCESS
As the CREATE team's Project Manager, I worked closely with my Production and Design Managers to establish deadlines and track workloads for all design materials. Additionally, as a part of the team, I had direct involvement in creating core branding and promotional items, such as logo designs, animations, and social posts. Together, I utilized both creative execution and process management to help our team achieve a full event brand on time for the graduating class.
